This course, centered on the Challenger Sales Methodology, was designed to train team members on Cox Automotive Retail Solutions.

By transforming raw subject matter expert (SME) video interviews into highly engaging instructional content, I utilized advanced Camtasia techniques to integrate dynamic annotations, relevant b-roll, and custom motion graphics. The final result is a polished, professional training module that empowers learners to effectively communicate value and craft their own "cocktail smart" elevator pitches for digital retailing.