Project Overview:
Collaborated closely with key stakeholders to transform complex 2021 market research into an engaging, interactive learning experience for internal teams. The goal was to build empathy and understanding regarding fleet client segments by gamifying the learning process.

Key Contributions:

Gamification Strategy: Conceptualized and implemented a "Cosmo Quiz" style framework, shifting the focus from passive reading to active, discovery-based learning.

Instructional Design: Structured the course around six distinct fleet segments, utilizing a custom decision tree to help learners identify and categorize client motivations, maintenance needs, and future requirements.

Technical Implementation: Leveraged advanced Articulate Storyline block embedded in a Rise course to create a dynamic, non-linear flow.

Visual Design: Designed custom graphics and assets to maintain visual engagement and professional alignment with the brand’s research standards.

Outcome:
Successfully converted dense, data-heavy research into a user-friendly, interactive course that allows stakeholders and employees to build deeper empathy for their clients through active decision-making.